Life is Hard

I have this pen which I really loved using ever since I was sophomore college student. What I like with this pen is that it has unique features from others.

• Thicker ink - can be used as sign pen or for regular taking down notes.
• Different colors - I used to have 10 different colors of this brand! Sometimes I used it as highlighter because of its bright colors.
• Original and unique - It's funny because in our class, I'm the only one using it so if I misplace one, it's easy for me to locate it and to know who stole or rather borrowed it.
• Since I am somehow creative, I used it when I doodle and draw on something.
• and lastly I loved it when I dropped it, others would say "Dace! Your pencil. You dropped it." and I was like, "No, it's not a pencil. DUH."

I am obviously loyal to this brand because I even writing a blog on it. It is like positive WOM (word of mouth) which means when a person had good experience with a product he/she shares it to others. As a marketer, I know how to create, deliver, and communicate value to customers. And as consumer of this product, I know exactly what benefits I'm getting.

Now here is the dilemma. Did you know that I applied for a position in this company? I can't remember, I think as Brand Assistant or Brand Associate. Anyway, guess what? I did not get the job.

It hurts. It really hurts. Can you imagine? I even bought almost all of its variants and such a big deal because this pen is freaking expensive. I even told the interviewer that, "I am such a huge fan!" and showed her first hand that I am actually using the product. Of all the company I used to have interviews, this was the worst. They had asked me to make marketing plan for a certain brand due for the next hour and it was not easy. Well, I was confident because Marketing Plan used to be my forte. Anyway, I absolutely did my best. I thought the HR Manager liked me and will call me for the next few days and there, I waited for nothing. It broke my heart.

What sadden me is that I know their products pretty well. I know how to differentiate it to competitors. I can work on how to determine its target market and how to conceptualize a marketing plan. I am very confident that this company needs my service because I love its products but it ends there. I did not have what it takes. I was not good enough.

It is really painful when you love something that doesn't love you back. And there we can apply this in real life. . Life is hard. Wait, no. Life is funny.

dahil ang buhay ay isang malaking joke.